IAB Institutional RepositoryAnalisis pengaruh faktor demografi sebagai moderator dalam penggunaan telefon pintar terhadap proses pengurusan strategik sekolahHusaina BanuKenayathullaauthorPrasad RaoLingaiahauthorThis study aims to examine the moderating effects of gender, age, location, and experience on technology acceptance factors, namely performance expectations, effort expectations, social influence, facilitating conditions, hedonic motivation, price value, and habits on behavioral intentions and the actual use of smartphones in strategic school management. This study involved a group of primary and secondary school administrators totaling 300 respondents in the Segamat district of Johor. This survey study involved 24 secondary schools and 85 primary schools. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings of this research revealed that gender had a significant effect only on habit, while location, age, and experience showed no significant moderating effects. This demonstrates that moderators such as location, age, and experience have no effect on the smartphone technology acceptance in the process of strategic school management by the group of school administrators in Segamat district in the state of Johor. Only gender shows a small effect on habit.L Education (General)2026-07Universiti MalayaArticle

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant IAB Institutional Repository the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that IAB Institutional Repository does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at IAB Institutional Repository) is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the deposit button indicates your agreement to these terms.