{
      "publication": "JURNAL KEPIMPINAN PENDIDIKAN",
      "title": "Analisis Pengaruh Faktor Demografi sebagai Moderator dalam Penggunaan Telefon Pintar terhadap Proses Pengurusan Strategik Sekolah",
      "creators": [
        {
          "name": {
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      "referencetext": "Suruhanjaya Komunikasi dan Multimedia Malaysia (2023). Communications and multimedia facts and\r\nfigures 2023. https:\/\/www.mcmc.gov.my\/en\/resources\/statistics\/communications-and-\r\nmultimedi a-pocket-book-of-stati\/communications-and-multimedia-facts-and-figur-20\r\nSyafutri, D. B. (2017). Analisis sistem informasi perpustakaan (SIPUS) menggunakan model Unified\r\nTheory of Acceptance and Use of Technology (UTAUT) di Perpustakaan Umum Kota\r\nSurabaya (Undergraduate thesis). Universitas Airlangga Institutional Repository.\r\nhttp:\/\/repository.unair.ac.id\/id\/eprint\/68427\r\nTamilmani, K., Rana, N. P., Prakasam, N., & Dwivedi, Y. K. (2021). The battle of brain vs. heart: A\r\nliterature review and meta-analysis of “hedonic motivation” use in UTAUT2. International\r\nJournal of Information Management, 59, 102255.\r\nhttps:\/\/doi.org\/10.1016\/j.ijinfomgt.2020.102255\r\nVenkatesh, V., Morris, M.G., Davis, F.D., dan Davis, G.B. (2003). User acceptance of information\r\ntechnology: Toward a unified view. MIS Quarterly, 27, 2003, pp. 425-478.\r\nVenkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information\r\ntechnology: Extending the unified theory. MIS Quarterly, 36(1), 157–178.\r\nWeinberg, D. 2012. Smartphone features. http:\/\/techtips.salon.com\/ Smartphonefeatures-179.html\r\nWong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using\r\nSmartPLS. Marketing Bulletin, 24, 1–32.\r\nZainudin, A. (2012). Research methodology and data analysis (2nd ed.). Penerbit Universiti Teknologi\r\nMARA",
      "keywords": "Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Condition (FC), Hedonic Motivation (HM), Price Value (PV), Habit (H), Behaviour Intention (BI), Use Behavior (UB).",
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        "LB1603"
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      "date": "2026-06-30",
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      "issn": "2289-9669",
      "abstract": "This study aims to examine the moderating effects of gender, age, location, and experience on technology acceptance factors, namely performance expectations, effort expectations, social influence, facilitating conditions, hedonic motivation, price value, and habits on behavioral intentions and the actual use of smartphones in strategic school management. This study involved a group of primary and secondary school administrators totaling 300 respondents in the Segamat district of Johor. This survey study involved 24 secondary schools and 85 primary schools. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings of this research revealed that gender had a significant effect only on habit, while location, age, and experience showed no significant moderating effects. This demonstrates that moderators such as location, age, and experience have no effect on the smartphone technology acceptance in the process of strategic school management by the group of school administrators in Segamat district in the state of Johor. Only gender shows a small effect on habit",
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