eprintid: 1734 rev_number: 11 eprint_status: archive userid: 4 dir: disk0/00/00/17/34 datestamp: 2026-08-28 07:47:39 lastmod: 2026-08-28 07:47:39 status_changed: 2026-08-28 07:47:39 type: article metadata_visibility: show creators_name: Banu Kenayathulla, Husaina creators_name: Lingaiah, Prasad Rao title: Analisis Pengaruh Faktor Demografi sebagai Moderator dalam Penggunaan Telefon Pintar terhadap Proses Pengurusan Strategik Sekolah ispublished: pub subjects: L1 subjects: LB subjects: LB1501 subjects: LB1603 divisions: JPD full_text_status: public keywords: Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Condition (FC), Hedonic Motivation (HM), Price Value (PV), Habit (H), Behaviour Intention (BI), Use Behavior (UB). abstract: This study aims to examine the moderating effects of gender, age, location, and experience on technology acceptance factors, namely performance expectations, effort expectations, social influence, facilitating conditions, hedonic motivation, price value, and habits on behavioral intentions and the actual use of smartphones in strategic school management. This study involved a group of primary and secondary school administrators totaling 300 respondents in the Segamat district of Johor. This survey study involved 24 secondary schools and 85 primary schools. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings of this research revealed that gender had a significant effect only on habit, while location, age, and experience showed no significant moderating effects. This demonstrates that moderators such as location, age, and experience have no effect on the smartphone technology acceptance in the process of strategic school management by the group of school administrators in Segamat district in the state of Johor. Only gender shows a small effect on habit date: 2026-06-30 date_type: published publication: JURNAL KEPIMPINAN PENDIDIKAN publisher: Universiti Malaya refereed: TRUE issn: 2289-9669 referencetext: Suruhanjaya Komunikasi dan Multimedia Malaysia (2023). Communications and multimedia facts and figures 2023. https://www.mcmc.gov.my/en/resources/statistics/communications-and- multimedi a-pocket-book-of-stati/communications-and-multimedia-facts-and-figur-20 Syafutri, D. B. (2017). Analisis sistem informasi perpustakaan (SIPUS) menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT) di Perpustakaan Umum Kota Surabaya (Undergraduate thesis). Universitas Airlangga Institutional Repository. http://repository.unair.ac.id/id/eprint/68427 Tamilmani, K., Rana, N. P., Prakasam, N., & Dwivedi, Y. K. (2021). The battle of brain vs. heart: A literature review and meta-analysis of “hedonic motivation” use in UTAUT2. International Journal of Information Management, 59, 102255. https://doi.org/10.1016/j.ijinfomgt.2020.102255 Venkatesh, V., Morris, M.G., Davis, F.D., dan Davis, G.B. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27, 2003, pp. 425-478. Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory. MIS Quarterly, 36(1), 157–178. Weinberg, D. 2012. Smartphone features. http://techtips.salon.com/ Smartphonefeatures-179.html Wong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24, 1–32. Zainudin, A. (2012). Research methodology and data analysis (2nd ed.). Penerbit Universiti Teknologi MARA citation: Banu Kenayathulla, Husaina and Lingaiah, Prasad Rao (2026) Analisis Pengaruh Faktor Demografi sebagai Moderator dalam Penggunaan Telefon Pintar terhadap Proses Pengurusan Strategik Sekolah. JURNAL KEPIMPINAN PENDIDIKAN. ISSN 2289-9669 document_url: http://eprints.iab.edu.my/v2/1734/1/Analisis%20Pengaruh%20Faktor%20Demografi%20sebagai%20Moderator%20dalam%20Penggunaan%20Telefon%20Pintar%20terhadap%20Proses%20Pengurusan%20Strategik%20Sekolah.pdf document_url: http://eprints.iab.edu.my/v2/1734/2/20399