TY  - JOUR
Y1  - 2015///
A1  - Haapalainen, Päivi, Dr.
UR  - http://www.iab.edu.my
TI  - EXPLORING THE CHALLENGES RELATED TO AN
INTERNATIONAL MASTER'S PROGRAMME
ID  - iab_repo483
PB  - Institut Aminuddin Baki
AV  - public
KW  - masters? education
KW  -  quality of education
KW  -  service quality
N2  - The competition between education providers is getting harder. Information about
different study programmes is easily available for the students via the Internet. It is
getting more common to go and study abroad. This means that education providers
should take a close look at their programmes to make sure that the quality of the
education is good and that they produce holistic and competitive students for the
labor market. This paper introduces a case study about the challenges related to an
international master's programme in order to stir a debate. The purpose is more to
raise questions than to provide answers. The dimensions of the master's programme
are analyzed by using a framework for service quality (tangibles, reliability,
responsiveness, assurance, empathy). This framework will be further complemented
by a few other dimensions. Student feedback and discussions with the students are
used as material as well as observations in classroom situations. The objective is to
find strengths and weaknesses of the programme so that the programme could be
further developed. The paper shows that there are various challenges related to
providing international masters? education in current flat world.
JF  - PROCEEDINGS 3rd REGIONAL CONFERENCE ON EDUCATIONAL LEADERSHIP AND MANAGEMENT
EP  - 254
SP  - 248
ER  -