%0 Journal Article %A Le, Ng Xin %A Long, Choi Sang %A Universiti Teknologi Malaysia, %D 2015 %F iab_repo:487 %I Institut Aminuddin Baki %J PROCEEDINGS 3rd REGIONAL CONFERENCE ON EDUCATIONAL LEADERSHIP AND MANAGEMENT %K Servant Leadership, employee retention, organizational commitment %P 312-322 %T AN EFFECTIVE EMPLOYEES’ RETENTION STRATEGY: SERVANT LEADERSHIP %U http://eprints.iab.edu.my/v2/487/ %X The aim of this paper is to explain the concept of servant leadership style, its characteristics and its differences between the widely known transformational leadership styles. Servant leadership style primarily focuses on their followers, in other words, it is concerned with the well-being of followers. Based on the literature review, servant leadership style will increase the organizational commitment and decrease the employee turnover.