TY - JOUR ID - iab_repo487 UR - http://www.iab.edu.my EP - 322 A1 - Le, Ng Xin A1 - Long, Choi Sang Y1 - 2015/// N2 - The aim of this paper is to explain the concept of servant leadership style, its characteristics and its differences between the widely known transformational leadership styles. Servant leadership style primarily focuses on their followers, in other words, it is concerned with the well-being of followers. Based on the literature review, servant leadership style will increase the organizational commitment and decrease the employee turnover. PB - Institut Aminuddin Baki SP - 312 KW - Servant Leadership KW - employee retention KW - organizational commitment AV - public TI - AN EFFECTIVE EMPLOYEES? RETENTION STRATEGY: SERVANT LEADERSHIP JF - PROCEEDINGS 3rd REGIONAL CONFERENCE ON EDUCATIONAL LEADERSHIP AND MANAGEMENT ER -