TY  - THES
TI  - MEDIA HABITS OF TEENAGERS: A STUDY OF THREE URBAN SCHOOLS IN MELAKA
AV  - public
M1  - masters
KW  - MEDIA HABITS OF TEENAGERS: A STUDY OF THREE URBAN SCHOOLS IN MELAKA
PB  - Universiti Malaya
N2  - This study reported on the ethnic differences in media habits of teenagers. The media chosen in this study included newspaper, magazine, radio and television. A non-probability sample of 358 teenagers in Form Four and Form Five from Sekolah Menengah Kebangsaan Bukit Baru, Sekolah Menengah Kebangsaan Gajah Berang and Sekolah Menengah Sri Tanjung in Melaka were selected. A self-administered questionnaire was used to analyse the pattern of print and broadcast media exposure and the differences in the media habits of Malay, Chinese and Indian teenagers. The main objective of this study was to analyse the ethnic group differences in the readership on newspaper and magazines of teenagers and also ethnic group differences in the exposure of radio and television. The results of the study indicated that even though teenagers have extensive access to all types of print and broadcast media they spent more time watching television than listening to the radio or reading the newspaper. Newspapers were used by teenagers for providing them with news and information but radio and television were used for entertainment. The two most popular newspapers they read were Berita Harian and The Utusan Malaysia. The favourite sections read by teenagers in the daily newspaper were current affairs, entertainment/artistes and the sports section. The favourite types of magazines read by teenagers were entertainment/artistes. As for the broadcast media, Hitz Top 40 was teenager's favourite radio station and NTV7 was their favourite television channel. When ethnic group comparisons was made, there were more differences than similarities in the media habits of teenagers. There were significant differences in the patterns of selection of each individual media and also within the categories of media. The preference of media use is greatly influence by language because teenagers tend to select media of their own language. It can be concluded that teenagers make little use of their multilingual capability in using the print and electronic media.
Y1  - 1998///
A1  - Khoo, Suat Kwee
EP  - 83
ID  - iab_repo821
UR  - http://eprints.iab.edu.my/v2/821/
ER  -