Sungu, Hilmi and Bayrakci, Mustafa and Topal, Murat
(2015)
MEDIA LITERACY LEVELS OF TURKISH UNIVERSITY STUDENTS.
PROCEEDINGS 3rd REGIONAL CONFERENCE ON EDUCATIONAL LEADERSHIP AND MANAGEMENT.
pp. 130-136.
Abstract
With the help of the developments in information and communication technologies,
the role of media has gained importance in modern life. While utilizing from media
people’s being aware of its negative effects together with the positive ones. Due to its
positive and negative aspects, media literacy has started to be considered as an
important concept for preventing individuals from detrimental effects of media tools.
The purpose of this study is to determine the media literacy level of university
students. The study group was consisted of Turkish university students. Data was
collected with “Media Literacy Level Determination Scale” which was developed by
Karaman and Karataş (2009). The students’ replies were analyzed under three
dimensions as “being knowledgeable”, “analyzing and reacting” and “judging,
being aware of implicit messages” of media tools. The data collected through the
scale analyzed with SPSS. In order to determine the students’ media literacy levels;
frequency, percent, mean, and Standard deviation were used as descriptive statistics.
To determine whether there were any differences between the replies t-test and
ANOVA were used according to the type of the variable. As the result of the study,
media literacy levels of Turkish university students were seen together with the how
the variables like having a computer, having internet access facilities, reading
newspaper regularly, frequency of watching TV., frequency of using internet affected
their levels.
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